With a proven track record in athlete management and global event promotion, Aaron Bickerstaff is the driving force behind ALAX. His expertise in talent development, sponsorship acquisition, and event execution ensures that fighters with ALAX receive the best opportunities to grow, compete, and succeed. Aaron’s strategic vision and industry connections have positioned ALAX as a powerhouse in combat sports, delivering world-class events and securing top-tier partnerships. Through his leadership, ALAX is not just managing athletes—it’s building champions.